Jonathan Stark’s presentation at FMDiSC on May 13, 2023, titled How To Be An Old Dog And Still Learn New Tricks, is a masterclass in professional reinvention. Drawing from his extensive career journey, Stark emphasizes the importance of adapting to the fast-paced technological landscape, particularly in the age of AI. From transitioning roles to breaking away from hourly billing and embracing value-based pricing, Stark offers valuable insights for professionals looking to stay relevant. His candid discussion about the discomfort of change, overcoming challenges in value-based pricing, and managing scope and client expectations provides a practical roadmap for those seeking to evolve in their careers. Stark’s talk ultimately highlights the need for continuous learning, curiosity, and the relentless pursuit of value creation.